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Oracle Buy BlueKai marketing startup

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Poston Tue, 25 Feb 2014 2:17 pm

Oracle announced the acquisition of BlueKai Marketing specialist for $ 400,000,000 .00.
If Oracle had already Responsys and Eloqua bought and who acted in the same follow-up, now the portfolio increased with BlueKai.
The BlueKai will integrate with the Marketing tools and solutions for Oracle's social networks to help customers in the decision-making process.
The BlueKai currently has a data management system organized into centralized platforms, where your target audience is customers who work with campaigns and marketing pieces in various vehicles or communication channels through the cloud.

Source: http://www.cbronline.com/news/tech/soft ... 14-4183790
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